A Slack Story

A Slack Story

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Something We All Work On
Finding Slack's go-to-market. We didn’t sell saddles. But we needed to sell Slack. Getting over the Suck Hump.
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James Sherrett
So, what is Slack?
Creating 5 options to answer the question: What is Slack? Learning about each option. The MAYA principle. Finding our tone and market.
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James Sherrett
Missionary vs Mercenary
How to answer the key question — What is Slack? The missionary vs mercenary model of startups. Working with Stewart. Finding a 3rd way. Meatball…
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James Sherrett
Day 1: Vancouver
First day in YVR. Finding the first YVR Slack office. Meeting the team of 1 other person. Working with Stewart. Working with the team at Slack. Wanting…
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James Sherrett
Day 1: San Francisco
A first day in SF. Finding the first Slack office. Meeting the team. Getting started on some work. Piecing together the problem to be solved. Coffee…
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James Sherrett
Post-Slack: Polytropos
After Slack, a new project. A sculpture inspired by an article about a translation of an ancient story. Finding home.
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James Sherrett
5
Pre-Slack: Meeting Stewart
A first memorable talk with Stewart Butterfield at Northern Voice, 2009. A connection from a mutual friend. A failed game called Glitch. A newer new…
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James Sherrett
2
A Slack Story
A Slack Story
In 2013, I started as #9 on the Slack team. A Slack Story tells the best stories from the 7 years and 5 jobs that followed.

A Slack Story

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